CHROMA ✦ HEADWEAR WITH A POINT OF VIEW
ABOUT CHROMA / THE STORY

I DON’T HAVE
IT FIGURED OUT.
I’M STARTING ANYWAY.

Not a polished success story. The real beginning of CHROMA.

The first CHROMA black fitted cap with embroidered script logo and iridescent brim stickerCHROMA / THE FIRST STEP
IN MY OWN WORDS

THE STORY
BEHIND
CHROMA.

01 / STARTING SOMEWHERE

About CHROMA

I’m 16 and right now I don’t really know what I’m supposed to do.

School was never really my thing. I messed around, didn’t take the consequences seriously — and now I have to repeat the year. In the IGCSE system you can’t just switch schools in Year 10/11. The old school passes on the reference. It doesn’t work like this anymore. And honestly, school was shit anyway.

So I’m building something of my own.

CHROMA makes caps for everyone who doesn’t have a clear plan right now. For those who haven’t found their place yet and still don’t want to just sit around. The cap is my way of expressing exactly this situation: I don’t have the finished path yet. But I’m starting anyway.

I don’t want to wait for someone to tell me who I’m supposed to be. Instead, I spend a day with entrepreneurs and business owners, film my diary, pull out the key learnings, and apply them directly to CHROMA. That’s how I’m learning how to actually build a company — and showing the process in public.

If you also don’t know what’s next: You’re not alone.

THE FIRST STEP

A cap.
An attitude.
A first step.

Close-up of golden embroidery on the CHROMA cap